Law firm websites often undergo changes, such as redesigns or updates to practice areas, that require changes to the URL structure. By using 301 redirects, law firms can tell search engines and users that the page has moved permanently to a new URL, preserving any backlinks and page authority that the original URL had.
Another benefit of using 301 redirects is to avoid redirect chains, which can harm your website’s crawlability and indexability, leading to lower search engine rankings. By using a 301 redirect instead of a redirect chain, law firms can avoid confusion or loss of traffic for their website.
To use 301 redirects effectively for law firm websites, it’s important to follow SEO best practices and ensure that you’re using them correctly. This includes redirect mapping, which involves identifying all the old URLs that need to be redirected to new URLs, and creating a plan for how to implement those redirects.