404
When a user or search engine encounters a 404 error on your website, it can negatively impact their experience and lead to lower search engine rankings for your website.
One common cause of 404 errors is broken links, which can occur when pages are deleted or URLs are changed. To avoid this issue, law firms should regularly monitor their website for broken links and fix them as soon as possible.
Custom 404 pages are another way to improve the user experience when a 404 error occurs. By creating a custom 404 page with helpful information and links to other pages on your website, you can help users navigate your website and find the information they need.
Redirects can also be used to prevent 404 errors. When a page or URL is deleted or changed, you can redirect the old URL to the new URL using a 301 redirect. This tells search engines and users that the content has moved permanently to a new URL, preserving any backlinks and page authority that the old URL had.