CLS (Cumulative Layout Shift) is a crucial metric for measuring a webpage’s visual stability, and it is one of the key metrics used in Core Web Vitals. Specifically, it measures the amount of unexpected layout shift that occurs during the loading process of a webpage.
Have you ever tried to click a button or read a paragraph of text on a webpage, only to have it suddenly move or shift just as you were about to interact with it? That’s an example of layout shift, and it can be a frustrating experience for users.
Layout shift occurs when elements on a webpage load at different speeds, causing the layout to change unexpectedly. This can happen when images or other resources are slow to load, or when the size of an element changes after the page has loaded.
CLS is important because it directly affects user experience. If a webpage has a high CLS, it can be difficult for users to interact with the content, which can lead to frustration and even cause users to leave the site. On the other hand, if a webpage has a low CLS, it will feel stable and easy to use, which can improve user satisfaction and encourage them to stay on the site.
As a legal marketer, it’s important to pay attention to CLS because it can affect the success of your SEO efforts. Google has stated that CLS is one of the key metrics they use to measure page experience, which is a factor in their search ranking algorithm. So, if your website has a high CLS, it could potentially impact your search rankings and make it harder for potential clients to find your firm online.
To improve CLS, there are several strategies you can use, such as optimizing images and other resources to load faster, and using placeholders to reserve space for elements that may load later. By improving CLS and providing a more stable user experience, you can help your website rank higher in search results and attract more clients to your law firm.