Header tags (H1, H2, H3) are HTML tags that are used to structure and organize the content of a webpage. They provide a hierarchy of headings that allow search engines and users to understand the main topics and subtopics of the page.
The most important header tag is the H1 tag, which should be used to indicate the main heading of the page. The H1 tag should include relevant keywords that reflect the content of the page, and should be concise and to-the-point. The use of multiple H1 tags on a single page is generally not recommended, as it can confuse search engines and users.
Subsequent header tags, such as H2 and H3, can be used to indicate subheadings and further structure the content of the page. These header tags should also include relevant keywords and be concise and to-the-point.
Header tags should also be designed with readability and accessibility in mind. This means using legible font sizes and styles, and avoiding excessive use of bold or italicized text. Header tags should also be properly styled to match the overall design of the website, and should be optimized for mobile devices to ensure a positive user experience on all devices.
By using header tags effectively, law firms and attorneys can improve the structure and organization of their website content, and make it easier for search engines and users to understand the main topics and subtopics of the page. This can improve the website’s ranking potential, organic traffic, user engagement, and overall online presence.