HTTPS stands for Hypertext Transfer Protocol Secure. It is a secure version of HTTP, which is the protocol used for transferring data between a website and a user’s browser.

Websites that use HTTPS have an SSL (Secure Sockets Layer) certificate installed on their server, which encrypts the data transmitted between the website and the user. This encryption ensures that any sensitive information, such as credit card numbers or personal information, cannot be intercepted by third parties.

In terms of SEO, Google has indicated that HTTPS is a ranking factor, meaning that websites with HTTPS may have a slight advantage in search engine rankings compared to those without it. Additionally, having HTTPS can improve user trust and credibility, as users are more likely to feel secure entering personal information on a website that is HTTPS-enabled.

In summary, HTTPS is a secure version of HTTP that encrypts data transmitted between a website and a user’s browser. It can improve search engine rankings and user trust, making it an important consideration for website owners and lawyer seo experts.