Keyword difficulty refers to the level of competition for a specific keyword. It’s an important metric to consider during keyword research as it helps you determine how difficult it will be to rank for a particular keyword in search engine results pages (SERPs).
When conducting keyword research, it’s important to consider keyword difficulty to ensure that you’re selecting keywords that are realistic and achievable for your law firm’s website to rank for in SERPs. Keyword research tools can provide keyword difficulty scores and other metrics to help you determine the competitiveness of specific keywords. Consider targeting long-tail keywords, which may have lower search volume but may also have lower keyword difficulty scores, making them easier to rank for. Finally, always consider search intent when selecting keywords to ensure that you’re targeting the right audience with your law firm’s website content.