Long-tail keywords are keyword phrases that are longer and more specific than broad keywords, often containing three or more words. These types of keywords have lower search volume compared to broad keywords, but they can be highly relevant to the user’s search intent and have higher conversion rates.
By incorporating long-tail keywords into your law firm’s SEO strategy, you can attract highly relevant traffic to your website, improve your search engine rankings, and increase your chances of converting potential clients. Long-tail keywords can inform your content strategy, help you optimize for local SEO, and improve your voice search optimization efforts. Consider using long-tail keywords as part of your law firm’s keyword research and content optimization efforts to attract highly targeted traffic to your website.