Meta tags are HTML tags that provide information about a webpage to search engines and website visitors. There are several types of meta tags, including Title Tags, Description Tags, Keyword Tags, Alt Tags, and Schema Markup.
- The Title Tag is a meta tag that provides a brief and accurate description of the content of a webpage. It appears in the browser tab and is also displayed as the headline in search engine results pages (SERPs). The Description Tag is another meta tag that provides a brief summary of the content of a webpage, and appears below the Title Tag in search engine results pages. It should be descriptive, informative, and engaging to attract visitors to click through to the website.
- The Keyword Tag is a meta tag that used to be used to provide a list of keywords relevant to the content of a webpage, but it is no longer used by most search engines due to keyword stuffing and spamming.
- Alt Tags are meta tags used to provide alternative text descriptions for images on a webpage. These tags are important for accessibility, as they allow visually-impaired users to understand what an image represents. Alt tags also help search engines understand the content of images on a webpage, which can improve the webpage’s ranking potential for relevant search queries.
- Schema Markup is a newer type of meta tag that provides structured data to search engines about the content of a webpage. It can help search engines understand the content of a webpage more clearly, and can lead to the display of rich snippets in search engine results pages. Rich snippets are more visually appealing and informative, and can improve click-through rates to a website.
By optimizing meta tags, law firms and attorneys can improve their website’s ranking potential, attract more visitors to their site, and improve the overall user experience. It is important to use meta tags effectively and avoid keyword stuffing or spamming, as this can harm the website’s credibility and ranking potential.