The Penguin update is a major algorithm update launched by Google in 2012. The update is designed to combat web spam and target websites that use black-hat SEO techniques, such as keyword stuffing, cloaking, and link schemes.
The Penguin update specifically targets websites that have spammy backlinks. Backlinks are links from other websites to your law firm website. If you have a high number of low-quality, spammy backlinks, your website may be negatively affected by the Penguin update.
If your law firm website has been negatively impacted by the Penguin update, you will need to focus on cleaning up your backlink profile. This involves identifying and removing any low-quality, spammy backlinks, and disavowing any links that you are unable to remove.
To improve your website’s visibility and search engine rankings, you will also need to focus on building high-quality, relevant backlinks from reputable sources. This can be achieved by creating high-quality content that is valuable and informative to your target audience and promoting it through outreach and social media channels.