RankBrain is a machine learning-based algorithm developed by Google to help improve the quality of search results by better understanding the intent behind user queries.
Traditionally, Google’s search algorithm relied on specific keywords and phrases to match user queries with relevant web pages. However, with RankBrain, the algorithm is better able to understand the context and meaning behind search queries, allowing it to deliver more accurate and relevant search results.
In legal SEO, understanding how RankBrain works can help you optimize your website’s content to better match the intent behind user queries. To do this, you will need to focus on creating high-quality, informative content that is relevant to your target audience’s needs and interests.
In addition to creating valuable content, you will also need to optimize your website’s technical structure, such as its site speed, mobile-friendliness, and ease of navigation. These technical elements can impact your website’s visibility and ranking on search engine results pages, which can ultimately affect your law firm’s online visibility and success.
By focusing on creating high-quality, informative content that is optimized for user intent and addressing any technical issues on your website, you can improve your law firm’s online visibility and attract more qualified leads to your website.