Title tags are HTML tags that provide a brief and accurate description of the content of a webpage. They appear in the browser tab and as the headline in search engine results pages (SERPs). Title tags are an important element of on-page optimization in SEO, as they can impact a website’s ranking potential and click-through rate.
Title tags should be concise and to-the-point, typically no more than 60 characters in length. This is because search engines will truncate longer titles, and users are more likely to click on shorter, more readable titles. The title should also include relevant keywords that reflect the content of the page. However, it is important to avoid keyword stuffing or over-optimization, as this can harm a website’s ranking potential and credibility.
Each page on a website should have a unique title tag that accurately reflects the content of the page. This can improve the website’s ranking potential for relevant search queries, and can also make it easier for users to navigate the site.
A well-crafted title tag should also include a call-to-action that encourages users to click through to the website. This can be in the form of a question, statement, or benefit that highlights the value of the content on the page.
Title tags should also be relevant to the content of the page, and reflect the user’s search intent. This can improve the website’s relevance in search engine results pages, and can also improve user engagement and satisfaction.
Finally, for law firms and attorneys targeting local audiences, it is important to include localization in title tags. This can include the name of the city, state, or region where the business is located, and can improve the website’s visibility in local search engine results pages.