I was the secret law firm SEO expert to elite legal marketing agencies.

Hi I’m Josh Brown at Law Firm SEO Expert and I specialize in providing high-impact SEO for attorneys and law firms across the United States.

Are you ready to significantly enhance your firm’s online presence and attract more clients and sign more cases? I can help. And I actually understand your business. My boutique SEO consultancy only works with lawyers, and as mentioned, I have optimized the websites digital marketing presence of firms across various practice areas, from personal injury and criminal defense to mass tort to family law and estate planning.

If you want a specialized, ethical SEO specialist with nearly a decade’s worth of experience in transforming solo practitioners into multi-location firms smashing major metropolitan cities, let’s talk.

If you’re already familiar with my work and want to connect, click the link below the schedule a free 30 minute strategy session regarding your law firm’s SEO. If not, read on.

Contact Josh
(310) 462-2034

Philadelphia PI firm ranked in Maps in 90 days.

Historic South Carolina personal injury law firm ranked in 48 hours.

We ranked this Illinois personal injury firm for “car accident lawyer” in Maps in 7 days.

We smashed “car accident lawyer” rankings & transformed this Houston’s firm entire outlook in 45 days.

We took this Tampa criminal defense law firm from the abyss to prominence in just a few short months.

We transformed this Souther California PI firm for “personal injury lawyer” in record time.

South Carolina PI firm enjoys a massive influx of “car accident lawyer” Maps rankings in 5 days.

SoCal PI firm ranked 1st across the board for “car accident lawyer” in 30 days.

We completely flattened the competition with this Austin car accident lawyer’s campaign.

Prominent Alabama personal injury firm steamrolls the competition while claiming marketshare for “truck accident lawyer”.

Without successful case studies or testimonials, this page would be useless. There are additional client campaigns and specific rankings that we can’t publicly share, but if you’d like to see those, just ask and we can go over them. More lawyer SEO case studies here.

I’ve done it before for other law firms, and I will do it for you! Are you ready to make your presence known? Click here to schedule a free no-obligation consultation. We’ll both know after the first call if we’re a perfect fit for each other.

At worst you’ll have a friendly chat with an actual SEO expert (and not just a profit-driven sales guy or an underpaid SEO agency employee).

At best, I will in real-time analyze your online presence, identify opportunities for growth, and provide an introduction to how we can dominate your market together. We’ll discuss your objectives and concerns, and explain how our proven SEO processes can drive your success. 

I’m Sure Your SEO Services Are Expensive—How Much Do You Charge?

Just like any other worthwhile and successful marketing campaign, SEO is not cheap. It doesn’t have to be expensive, either.

Hiring any in-house marketing expert worth their salt will cost you six figures per year, plus benefits. And after a decade in this industry, we’ve found that most SEOs that decide to “settle down” and work in-house aren’t the best. Unfortunately, they won’t deliver you life-changing results, even though you’re paying them $100,000+.

But if you’re willing to invest in a monthly SEO budget roughly on-par with a full-time marketing employee, we can pretty much guarantee you’ll quickly make that money back, and then some. We also don’t work on rigid contracts, so you’re not locked-in to anything you may not be comfortable with.

Various factors will decide the cost of your law firm’s SEO campaign. Some of these factors include, but are not limited to:

• Location
• Practice Areas
• Competition

I won’t be able to know until we assess your website and learn more about your goals. Let me know your current challenges and goals and I will give you my honest feedback and recommendations even if you are not quite ready to pull the trigger.

Click the link below the schedule a free 30 minute consultation call regarding your law firm’s SEO.

Contact Josh
(310) 462-2034

I can confidently say that after 11 years in the legal SEO space and collaborating on over 200 law firms, I can count on a few fingers the number of clients that weren’t happy with the SEO results we delivered.  For those rare cases, I went the extra mile to deliver the promised results and helped the firm in whatever means necessary to make their SEO investment worthwhile.

Our Law Firm SEO Services… That Win Rankings

• Keyword Research & Strategy
• Link Building
• Content Writing
• On-Page SEO
• Landing Page Conversion
• GBP & Local SEO
• Technical SEO
• Web Design & Development
• Social Media Management
• ADA Compliance

Your Law Firm SEO Expert Proudly Serves The Following Locations

Legal Associations and Organizations

1. American Bar Association (ABA)
2. National Association of Criminal Defense Lawyers (NACDL)
3. American Civil Liberties Union (ACLU)
4. Legal Services Corporation (LSC)
5. National Lawyers Guild (NLG)
6. Federal Bar Association (FBA)
7. American Association for Justice (AAJ)
8. National Legal Aid & Defender Association (NLADA)
9. Lawyers’ Committee for Civil Rights Under Law
10. American Immigration Lawyers Association (AILA)

Law Firm SEO Frequently Asked Questions

Don’t get stuck with another agency that will treat you like another account number. Work with someone who treats you like a partner. Contact us today and we will help you in your hiring process. Whether you hire us, or one of the other experts listed, we’ll be happy with your decision. 

Below are questions we commonly hear from lawyers across the United States. We hope you find these useful. If you have any questions along the way, or would like to know what SEO for your law firm would like, please do not hesitate to reach out.

What is Law Firm Search Engine Optimization (SEO)?

Law firm search engine optimization is the practice of using a search engine like Google or Bing to drive more leads and traffic to your website. The goal is to obtain keyword rankings that will result in signed cases for your firm.

How Much Money Does SEO for Lawyers Cost?

Just like any other worthwhile and successful marketing campaign, SEO is not cheap. That doesn’t mean you have to spend all of your marketing budget on SEO, but various factors will decide the cost of your campaign. Some of these factors include, but are not limited to:

• Location
• Practice Area
• Competition

We won’t be able to know until we assess your website and learn more about your goals.

How Long Does It Take For Law Firms To See Results?

This is similar to the pricing question we see a lot. Results will be dependent upon the current state and “health” of your website. If you’re a brand new website, it will take longer to achieve results. If you’ve done SEO before, or have a site you’ve been using for quite some time, then you can “shave off” some time. Generally speaking, law firms can expect to see results in the 4-12 month range.

Can You Rank My Website #1 for my Desired Keywords?

No agency in the world can guarantee website rankings. If they do, then it’s probably a scam, or they are probably using SEO tactics that will hurt your site in the long run. That being said, we’ve achieved various #1 spot rankings, but that’s not what law firm SEO is about. Our main goals are to increase your caseload. This is done in part by achieving “rankings”, but also through “organic” traffic growth, “local” traffic growth and more.

Does SEO for Law Firms Still Work?

Anyone that says SEO is dead must not know very much about SEO. We’ve worked with plenty of law firms that have increased their caseload through SEO and many other law firm SEO agencies have been successful with their SEO efforts as well. If someone tells you SEO is dead, tell them to call us. 

Do You Work With All Types of Lawyers?

We haven’t met a lawyer who practices a type of law we weren’t able to assist with. From lemon law and legionnaires’ disease to personal injury, we’ve seen and done just about everything.

Do You Offer Website Audits or Audits of My Current SEO Strategy?

This will depend on the current state of your website. If you’d like us to take a look, fill out our contact form and we’ll get you a prompt answer detailing if it’s necessary or not.

Why Should My Law Firm Work With You?

Josh Brown Consulting is the premier “white glove” law firm SEO service. Too many agencies overwork their account managers and SEO strategists. This often results in lackluster SEO performance and it often makes people feel like another account number. SEO is a personable field and is in the “service” industry. We are at your service and we feel like a lot of agencies have forgotten that. 

How Do You Measure Results?

We measure results by the amount of leads and cases you are signing up. If you aren’t signing cases through SEO efforts then we’re not happy with our performance.

To get more case signups, a website will generally need to increase website traffic. So, in the beginning stages we will also measure success by web traffic growth.

Are You a United States-based SEO for Lawyers Company?

Yes! Our SEO consultants work, reside and have learned their SEO tactics in the United States. There are other agencies out there that have SEO consultants worldwide. While this isn’t always problematic, it can be.

Does My Firm Get To Own What You Create For Me?

Believe it or not, there are some law firm SEO companies who “rent” out the websites, content and accounts they create for you. So, if you ever leave them, they will not let you take the current website, content, etc. you are using with them. We do not do this. Your website and accounts like Google Search Console and Google Analytics are yours to keep. 

What Services Do You Offer?

We offer a wide variety of seo services and we believe each is crucial to a successful campaign. Below are the services we get asked about the most:

• Link building,
• Content creation,
• Local SEO,
• Onsite optimization,
• Keyword research,
• Google Business Profile management, and
• More. 

In our sales process, we will detail how much of your budget will go towards each of these efforts. Each campaign is different, so some may need more, or less services than others.

What Is On-Page SEO for Law Firms?

On page SEO, onsite optimization, on page SEO etc. is when you “optimize” or make changes to your website that are fully under your control. Some examples would be:

• Changing or “Optimizing” the title tags (title of a webpage in the search results).
• Writing high quality and in depth content.
• Increasing website speed.
• And more.

What Is Off-Page SEO for Lawyers?

Off page SEO refers to any SEO tactic that someone does off of or outside your website to help increase your website’s rankings for desired keywords. Examples of off page SEO include, but are not limited to:

• Citation creation,
• Link building,
• Content marketing,
• Generating more reviews of your business,
• And more.

Off page SEO is important because it helps build more “authority” or “trust” in the eyes of Google. The more Google trusts your website and believes you are an authoritative source, the better rankings it will give you over time.

Why Is Website Speed Important?

Site speed is very important because it is a Google ranking factor. This means Google values websites that have fast loading speeds. Websites with slower loading speeds will get a lower score.

There are tons of ranking factors when it comes to Google’s algorithms, but this is one you can directly control. We will always take a look at our client’s website speed on mobile and desktop. When we say this we mean, your website can perform differently on a desktop computer and a mobile phone. We do our due diligence to make sure your site performs fine on both.

Do You Offer Spanish SEO?

We have worked on many sites that want both English and Spanish SEO. If you would like to do SEO in both languages, please reach out to hear how we can help.

Depending on your market, Spanish SEO has the capability to perform better than English.

Will You Work With Any of My Competitors?

We only work with one law firm per practice area in each city we work in. So, if we work with a personal injury lawyer located in Scottsdale, we will not work with any other personal injury lawyers in Scottsdale.

If we work with a divorce lawyer in Scottsdale and a personal injury lawyer in Scottsdale would like to start working with us, then we would work with both of those lawyers. 

Who Will Be Working On My Campaign?

At Josh Brown Consulting, you will have a dedicated account manager and the CEO of the company working on your campaign as the chief strategist with a backline support staff. These two will be doing the bulk of your campaign work and who you will be communicating with.

Who Writes The Content for My Website

We have qualified legal writers who write each piece of content for your website. Each one is extremely familiar with writing legal content and some of our writers are current, or past attorneys.

Will You Optimize My Existing Content?

Yes! We will optimize any existing content that is worth the optimizing effort. Some content does not need to be optimized and some needs to be removed, or merged with other content. We look for these different possibilities with each new firm we start working with.

Why Do Some Law Firm Websites have Content With Such a High Word Count?

Google likes “long form” high quality content that gives users high quality information and answers various questions they might have. Generally, the more competitive a topic or  keyword is, the more high quality content you’ll need to write in order to rank on the first page of Google.

This isn’t the case for every keyword you want to rank for, but we’ll let you know what’s needed for each keyword we target.

Do You Offer Paid Advertising Campaigns?

At this time we do not, but we have a few industry partners that do. We’d be happy to make an introduction.

Do You Target Long Tail or Short Tail Keywords?

Both! We target keywords that are relevant to you and your firm. Keyword research is important and this will be one of the biggest SEO initiatives we will do for your campaign.

Can You See What My Competitors Are Ranking For?

Yes! We use a few different keyword research tools that help us identify what keywords your competitors are ranking for and how much potential traffic they get from their current rankings.

Are You Able To Rank My Website in Areas Where We Don’t Have An Office?

Yes! We can rank your website in various cities in your state if it makes sense from an SEO standpoint. BY this we mean, if we see minimal “search activity” in certain cities, it might not be worthwhile to pour SEO efforts there.

Should I Invest in SEO or Another Marketing Initiative?

We believe there’s no other marketing initiative that brings more ROI than SEO for attorneys. With SEO you are making an investment in your law firm. With other types of marketing, you are not. What we mean by this is, when you write content for your website, that is something you keep forever and something that will gain more exposure over time. With other marketing campaigns like TV commercials, bus stop ads and paid advertising campaigns, as soon as you stop, they disappear. With SEO, you are investing into a digital asset, your law firm website.

Is SEO or PPC for Law Firms Better?

Pay-Per-Click (PPC) advertising can sometimes result in quick results for your firm, but it usually accompanies two big problems. Lead quality and temporary results. 

The quality of people who click on PPC ads is usually lower than “organic” users. Also, PPC results are temporary. The minute you stop paying, your results and leads will disappear.

Is SEO or Social Media Marketing Better for My Law Firm?

Social media can be great for brand awareness if your potential clients are using the social media platforms you are marketing on.SO while this can be helpful, search traffic can convert roughly 10X more than traffic via social media. 

Can You Post on My Social Media for Me?

At this time we do not make social media posts for any of our clients. 

How Do You Customize SEO Services for Law Firms?

Some agencies and consultants offer a “one size fits all” approach for each client they work with. That’s not how we do it at Outlaw. Each client gets their own customized strategy because every website is different and may have more, or less SEO work done.

Do Stay Up to Date with Changes in Google’s Algorithm?

Yes, we are always keeping an eye out for any changes with Google’s current algorithm. There can be hundreds of algorithm changes each year and we will always let you know if your website has been affected negatively or positively by each one. Many times we don’t see any changes for our clients, which is a good thing.

When Should I Start Doing SEO?

As with any marketing campaign, the sooner you start, the sooner you’ll see results. With SEO the sooner you start the sooner you can start to reach your goals. This is especially true if you are located in a highly competitive market.

Is SEO Worth it?

We think SEO is worth it because at the end of the day you are making a long term investment into your firm. Additionally, the leads you get via SEO can be some of the best leads your firm gets and it can turn into your largest source of leads.

Plenty of attorneys we have worked with get more cases through SEO than any other marketing initiative they’ve tried. We can prove it. Ask us for references.

Why Are You Helping Lawyers?

We believe there are too many underqualified agencies out there providing SEO services to law firms across the United States. We care about our clients and want them to achieve results and enjoy their SEO journey along the way.

Many law firms we work with have hired and fired unspeakable amounts of SEO agencies to try and get the results they know are possible. We are here to put an end to that. If you invest in us, we’ll invest in you. It’s as simple as that for us.

When Should I Consider Another SEO for Lawyers Agency?

The straightforward answer here is if you’re not seeing results. That being said, results take longer to achieve in certain markets and practice areas. Knowing this, if you aren’t starting to see progress or results in about a year, it might be time to consider another SEO company. While results is the biggest indicator here, there are many other areas to consider. These include, but are not limited to:

• The agency doesn’t explain their process.
• You notice spammy backlinks or other spammy SEO tactics.
• Your site seems to be affected negatively by every Google algorithm update.
• They do not provide strategic SEO consultations.
• They are guaranteeing results.
• And more

How Do I Get Started?

You can get started with us by scheduling a free strategy session. Within 24 hours Josh will reach out to confirm. We look forward to working with you and your law firm!