Law Firm SEO Expert

You’re halfway there. You are considering law firm seo for the first time, or looking to hire another lawyer SEO agency.

Wherever you are in your decision making process, we’re happy to help. Investing in SEO for your law firm is a HUGE decision and we’re here to help in any way we can. 

That being said, we believe in our talents and think you should too. After all, we are ranking for the keywords you just typed into your computer. 

Many law firms are looking to hire SEO consultants every week. While we’d like to help every law firm that reaches out to us, we aren’t always the right fit. So, below is a list of a few of the best law firm SEO experts in our opinion. 

We hope you find this list useful. There are tons of law firm agencies to choose from at the end of the day and the hiring process can be overwhelming. 

In this list you’ll get detailed explanations of why each consultant or agency could be a good fit for your firm. Too many companies out there make promises they don’t keep, but that’s not the case with our current list. Check out the 4 best law firm SEO experts below:

1. Josh Brown

Josh Brown is the Founder of Josh Brown Consulting, one of the most sought after law firm SEO consultancy in the nation.  Josh was the founding employee at and has worked with many other high-end agencies, including Juris Digital.

After spending a decade at the highest level of legal marketing where he helped countless law firms transform into multi-location powerhouses under agencies, Josh went to work directly with firms as a consultant.

“There are good one’s out there, but if there’s one thing I can say about agencies, they are optimized for profit, not clients,” said Josh.  “I wanted to strike out and provide a better experience.  I knew the only way I could do that was as a consultant with world-class, white glove service.”

law firm seo expert josh brown

2. Austin Hunt

Austin Hunt is the lead consultant & founder of Mumarkt Co. Over the last 7 years he has helped hundreds of law firms grow their legal practices through White Hat SEO practices.

Before founding Mumarkt Co, he worked as a lead SEO Account Manager at some of the country’s top Law Firm SEO Agencies, including and Juris Digital.

He now works as an SEO consultant for attorneys that are industry leaders in their field of practice. In addition, he enjoys guest lecturing at four-year universities on the benefits of SEO, climbing mountains, meditating, and drinking a nice cup of coffee on his morning walks.

lawyer seo expert austin hunt

3. David Haskins

David has worked with over 100 law firms to help them grow their practices via SEO and other digital marketing initiatives. While his team is small his results can be big.

4. Juris Digital

Juris Digital has seen a ton of success and growth over the past 5 years. They’ve helped law firms in just about every type of practice area. If you’re looking for a dedicated law firm seo agency for your account, go with Juris Digital.

And there it is – 4 of the best law firm experts. The hiring process is never easy, but we’re here to answer any questions you may have. Choosing the right SEO agency or consultant can take your law firms to levels of success many wouldn’t think are achievable. 

Frequently Asked Questions (FAQs)

Don’t get stuck with another agency that will treat you like another account number. Work with someone who treats you like a partner. Contact us today and we will help you in your hiring process. Whether you hire us, or one of the other experts listed, we’ll be happy with your decision. 

Below are questions we commonly hear from lawyers across the United States. We hope you find these useful. If you have any questions along the way, or would like to know what SEO for your law firm would like, please do not hesitate to reach out.

Just like any other worthwhile and successful marketing campaign, SEO is not cheap. That doesn’t mean you have to spend all of your marketing budget on SEO, but various factors will decide the cost of your campaign. Some of these factors include, but are not limited to:

  • Location
  • Practice Area
  • Competition

We won’t be able to know until we assess your website and learn more about your goals.

This is similar to the pricing question we see a lot. Results will be dependent upon the current state and “health” of your website. If you’re a brand new website, it will take longer to achieve results. If you’ve done SEO before, or have a site you’ve been using for quite some time, then you can “shave off” some time. Generally speaking, law firms can expect to see results in the 4-12 month range.

No agency in the world can guarantee website rankings. If they do, then it’s probably a scam, or they are probably using SEO tactics that will hurt your site in the long run. That being said, we’ve achieved various #1 spot rankings, but that’s not what law firm SEO is about. Our main goals are to increase your caseload. This is done in part by achieving “rankings”, but also through “organic” traffic growth, “local” traffic growth and more.

Anyone that says SEO is dead must not know very much about SEO. We’ve worked with plenty of law firms that have increased their caseload through SEO and many other law firm SEO agencies have been successful with their SEO efforts as well. If someone tells you SEO is dead, tell them to call us. 

We haven’t met a lawyer who practices a type of law we weren’t able to assist with. From lemon law and legionnaires’ disease to personal injury, we’ve seen and done just about everything.

This will depend on the current state of your website. If you’d like us to take a look, fill out our contact form and we’ll get you a prompt answer detailing if it’s necessary or not.

Outlaw SEO is the premier “white glove” law firm SEO service. Too many agencies overwork their account managers and SEO strategists. This often results in lackluster SEO performance and it often makes people feel like another account number. SEO is a personable field and is in the “service” industry. We are at your service and we feel like a lot of agencies have forgotten that. 

We measure results by the amount of leads and cases you are signing up. If you aren’t signing cases through SEO efforts then we’re not happy with our performance.

To get more case signups, a website will generally need to increase website traffic. So, in the beginning stages we will also measure success by web traffic growth.

Yes! Our SEO consultants work, reside and have learned their SEO tactics in the United States. There are other agencies out there that have SEO consultants worldwide. While this isn’t always problematic, it can be.

Believe it or not, there are some law firm SEO companies who “rent” out the websites, content and accounts they create for you. So, if you ever leave them, they will not let you take the current website, content, etc. you are using with them. We do not do this. Your website and accounts like Google Search Console and Google Analytics are yours to keep. 

We offer a wide variety of seo services and we believe each is crucial to a successful campaign. Below are the services we get asked about the most:

  • Link building,
  • Content creation,
  • Local SEO,
  • Onsite optimization,
  • Keyword research,
  • Google Business Profile management, and
  • More. 

In our sales process, we will detail how much of your budget will go towards each of these efforts. Each campaign is different, so some may need more, or less services than others.

On page SEO, onsite optimization, on page SEO etc. is when you “optimize” or make changes to your website that are fully under your control. Some examples would be:

  • Changing or “Optimizing” the title tags (title of a webpage in the search results).
  • Writing high quality and in depth content.
  • Increasing website speed.
  • And more.

Off page SEO refers to any SEO tactic that someone does off of or outside your website to help increase your website’s rankings for desired keywords. Examples of off page SEO include, but are not limited to:

  • Citation creation,
  • Link building,
  • Content marketing,
  • Generating more reviews of your business,
  • And more.

Off page SEO is important because it helps build more “authority” or “trust” in the eyes of Google. The more Google trusts your website and believes you are an authoritative source, the better rankings it will give you over time.

Site speed is very important because it is a Google ranking factor. This means Google values websites that have fast loading speeds. Websites with slower loading speeds will get a lower score.

There are tons of ranking factors when it comes to Google’s algorithms, but this is one you can directly control. We will always take a look at our client’s website speed on mobile and desktop. When we say this we mean, your website can perform differently on a desktop computer and a mobile phone. We do our due diligence to make sure your site performs fine on both.

We have worked on many sites that want both English and Spanish SEO. If you would like to do SEO in both languages, please reach out to hear how we can help.

Depending on your market, Spanish SEO has the capability to perform better than English.

We only work with one law firm per practice area in each city we work in. So, if we work with a personal injury lawyer located in Scottsdale, we will not work with any other personal injury lawyers in Scottsdale.

If we work with a divorce lawyer in Scottsdale and a personal injury lawyer in Scottsdale would like to start working with us, then we would work with both of those lawyers. 

At Outlaw you will have a dedicated account manager and SEO strategist. These two will be doing the bulk of your campaign work and who you will be communicating with.

We have qualified legal writers who write each piece of content for your website. Each one is extremely familiar with writing legal content and some of our writers are current, or past attorneys.

Yes! We will optimize any existing content that is worth the optimizing effort. Some content does not need to be optimized and some needs to be removed, or merged with other content. We look for these different possibilities with each new firm we start working with.

Google likes “long form” high quality content that gives users high quality information and answers various questions they might have. Generally, the more competitive a topic or  keyword is, the more high quality content you’ll need to write in order to rank on the first page of Google.

This isn’t the case for every keyword you want to rank for, but we’ll let you know what’s needed for each keyword we target.

At this time we do not, but we have a few industry partners that do. We’d be happy to make an introduction.

Both! We target keywords that are relevant to you and your firm. Keyword research is important and this will be one of the biggest SEO initiatives we will do for your campaign.

Yes! We use a few different keyword research tools that help us identify what keywords your competitors are ranking for and how much potential traffic they get from their current rankings.

Yes! We can rank your website in various cities in your state if it makes sense from an SEO standpoint. BY this we mean, if we see minimal “search activity” in certain cities, it might not be worthwhile to pour SEO efforts there.

No! None of the sites we have personally worked on have been penalized by Google. Not all agencies can say the same and many wouldn’t ever tell you if that were the case.

We believe there’s no other marketing initiative that brings more ROI than SEO for attorneys. With SEO you are making an investment in your law firm. With other types of marketing, you are not. What we mean by this is, when you write content for your website, that is something you keep forever and something that will gain more exposure over time. With other marketing campaigns like TV commercials, bus stop ads and paid advertising campaigns, as soon as you stop, they disappear. With SEO, you are investing into a digital asset, YOUR website.

Pay-Per-Click (PPC) advertising can sometimes result in quick results for your firm, but it usually accompanies two big problems. Lead quality and temporary results

The quality of people who click on PPC ads is usually lower than “organic” users. Also, PPC results are temporary. The minute you stop paying, your results and leads will disappear.

Social media can be great for brand awareness if your potential clients are using the social media platforms you are marketing on.SO while this can be helpful, search traffic can convert roughly 10X more than traffic via social media. 

At this time we do not make social media posts for any of our clients. 

Some agencies and consultants offer a “one size fits all'' approach for each client they work with. That’s not how we do it at Outlaw. Each client gets their own customized strategy because every website is different and may have more, or less SEO work done.

Yes, we are always keeping an eye out for any changes with Google’s current algorithm. There can be hundreds of algorithm changes each year and we will always let you know if your website has been affected negatively or positively by each one. Many times we don’t see any changes for our clients, which is a good thing.

As with any marketing campaign, the sooner you start, the sooner you’ll see results. With SEO the sooner you start the sooner you can start to reach your goals. This is especially true if you are located in a highly competitive market.

We think SEO is worth it because at the end of the day you are making a long term investment into your firm. Additionally, the leads you get via SEO can be some of the best leads your firm gets and it can turn into your largest source of leads.

Plenty of attorneys we have worked with get more cases through SEO than any other marketing initiative they’ve tried. We can prove it. Ask us for references.

We believe there are too many underqualified agencies out there providing SEO services to law firms across the United States. We care about our clients and want them to achieve results and enjoy their SEO journey along the way.

Many law firms we work with have hired and fired unspeakable amounts of SEO agencies to try and get the results they know are possible. We are here to put an end to that. If you invest in us, we’ll invest in you. It’s as simple as that for us.

The straightforward answer here is if you’re not seeing results. That being said, results take longer to achieve in certain markets and practice areas. Knowing this, if you aren’t starting to see progress or results in about a year, it might be time to consider another SEO company. While results is the biggest indicator here, there are many other areas to consider. These include, but are not limited to:

  • The agency doesn’t explain their process.
  • You notice spammy backlinks or other spammy SEO tactics.
  • Your site seems to be affected negatively by every Google algorithm update.
  • They do not provide strategic SEO consultations.
  • They are guaranteeing results.
  • And more

You can get started with us by filling out our contact form here. Within 24 hours Josh or Austin will reach out to schedule an initial consultation with you, or another representative of your firm. We look forward to working with you and your law firm!

We don’t do it all, we focus on what we do the best.

Organic SEO

We’ve been helping clients achieve first page organic search results for over a decade.

Local SEO

Our clients have achieved top three Google Maps rankings in some of the biggest cities in the U.S.

Link Building

We use a variety of link building tactics. All of which can help land your firm on the first page.

Legal Content

We produce high level content written by writers with experience in the legal niche.

Recent Projects.

Zimmerman Law Firm

Weather App Development

Tech Startup Identity

Josh was able to achieve first page rankings for our firm in a matter of months while other SEO agencies never came close.

– Happy Client

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