3 “Most Wanted” Law Firm SEO Experts Top Agencies Fear

The secret is out! Jump to the best law firm SEO experts now: The digital marketing realm of attorney SEO is no joke.  Search engine result pages in legal SEO are rife with a law firm’s SEO campaign clocked well into the multiple five figure budget range.   A top ranked law firm’s website is armed and dangerous — ready, willing and able to game Google’s search engine for maximum ROI. How can you possibly compete against these firms who have the best law firm SEO? Here’s two Commandments to obey.

I. Forget About Agencies

Ask yourself:  When is the last time a search engine marketing or law firm marketing contract ended well?  Damn near never!  Agencies specializing in legal services may attempt to put the right foot forward, but unfortunately it ends up landing square on your pocketbook.  Isn’t it about time your law practice deserved SEO results that matter?  The right SEO specialist once and for all?  Whether you are in family law or a heavy hitter in personal injury, your marketing goals are the same: you want leads and cases from prospects who are educated to choose the best law firm in their area.

II. Engage a Lawyer SEO Expert Consultant As Your SEO Partner

Expert (consultant) vs agency.  There is a difference. What’s the difference? To use a war analogy, the agency is your battalion.  Eventually, they’ll get to the front line.  It’s a slog for sure with all that red tape.  Sure, they’ve got some vets, but they’re also got swaths of privates and corporals wet behind the ear learning on your dime.  They’ll get some confirmed kills, but may even shoot your campaign a few times along the way. Contrast that with the Consultant.  Jacked.  Rugged.  Tatted up from eight hellacious foreign special ops tours.  Instruments fine-tuned.  Battle tested and ready to run it on a moments notice.  He’s a mercenary for certain, and is super passionate about the mission at hand.  Instead of waiting for the gaggle, he storms the front line, ready for that inevitable knife fight for top position.  With the consultant, you’re not just another number.  Client’s aren’t bountiful as they are with agencies.  Everything is on the line.  In the war for best SEO, results matter. A consultant trained in SEO for lawyers has the ability take your law firm’s website to rank #1 in Google with predictability.  With agencies, it’s a crapshoot. Let’s be real here:  even the best law firm SEO agency is optimized for profits, not clients.

Sicario #1 – Josh Brown

  • Founding Employee “Number 1” – Rankings.io
  • Manager – Juris Digital
  • Director – DRIVE
  • Director – Neon Ambition
Josh Brown, law firm SEO expertJosh Brown is the Founder and Lead Consultant of Josh Brown Consulting, LLC, one of the most sought after law firm search engine optimization consultancy in the nation.  Josh was the founding employee at Rankings.io and has worked with many other high-end agencies, including Juris Digital. After spending a decade at the highest level of legal marketing where he helped countless law firms transform into multi-location powerhouses under agencies, Josh went to work directly with firms as a consultant. “There are good one’s out there, but if there’s one thing I can say about agencies, is seeing too many opportunities pass by on actually helping law firms with SEO best practices,” said Josh.  “I wanted to strike out and provide a better experience.  I knew the only way I could do that was as a consultant with world-class, white glove service where firms could benefit from SEO services.” Make Contact

Sicario #2 – Brandon Arnold

  • Manager – Rankings.io
  • Director – DRIVE
  • Principle Director – EVO
Brandon Arnold - Law Firm SEO ExpertBrandon Arnold is a legal marketing veteran and experienced law firm SEO operator and entrepreneur.  With a great deal of SEO success under his belt and a reputable search engine optimization expert in his own right, Arnold decided to leave the agency world and join forces with Josh to create a dynamic team.  Together, they exclusively serve firms using their unique, cutting-edge law firm SEO strategy that aids their client’s law firm to rank in Google using technical SEO and other practices.  “We’re very good at what we do, and I believe our clients can great benefit from SEO services we offer.  However, I still strive to remain transparent with my clients, because I’m a two time business owner myself.  I let them know, ‘I want to help your law firm grow,’ and am realistic about everything from investment to timelines to manage expectations.” Make Contact

Sicario #3 – Austin Hunt

  • Manager – Rankings.io
  • Manager – Juris Digital
  • In house Specialist – Multiple Firms
Austin Hunt, CEO of Mumarkt - Attorney SEO ExprtAustin Hunt is the lead consultant & founder of Mumarkt Co. Over the last 7 years he has helped hundreds of law firms grow their legal practices through White Hat SEO practices. Before founding Mumarkt Co, he worked as a lead SEO Account Manager at some of the country’s top Law Firm SEO Agencies, including Rankings.io and Juris Digital. He now works as an SEO consultant for attorneys that are industry leaders in their field of practice. In addition, he enjoys guest lecturing at four-year universities on the benefits of SEO, climbing mountains, meditating, and drinking a nice cup of coffee on his morning walks.

Frequently Asked Questions (FAQs)

Don’t get stuck with another agency that will treat you like another account number. Work with someone who treats you like a partner. Contact us today and we will help you in your hiring process. Whether you hire us, or one of the other experts listed, we’ll be happy with your decision. Below are questions we commonly hear from lawyers across the United States. We hope you find these useful. If you have any questions along the way, or would like to know what SEO for your law firm would like, please do not hesitate to reach out.

What is Law Firm Search Engine Optimization?

Law firm search engine optimization is the practice of using a search engine like Google or Bing to drive more leads and traffic to your website. The goal is to obtain keyword rankings that will result in signed cases for your firm.

How Much Money Does SEO for Lawyers Cost?

Just like any other worthwhile and successful marketing campaign, SEO is not cheap. That doesn’t mean you have to spend all of your marketing budget on SEO, but various factors will decide the cost of your campaign. Some of these factors include, but are not limited to:
  • Location
  • Practice Area
  • Competition
We won’t be able to know until we assess your website and learn more about your goals.

How Long Does it Take for Law Firms to See Results?

This is similar to the pricing question we see a lot. Results will be dependent upon the current state and “health” of your website. If you’re a brand new website, it will take longer to achieve results. If you’ve done SEO before, or have a site you’ve been using for quite some time, then you can “shave off” some time. Generally speaking, law firms can expect to see results in the 4-12 month range.

Can You Rank My Website #1 for My Desired Keywords?

No agency in the world can guarantee website rankings. If they do, then it’s probably a scam, or they are probably using SEO tactics that will hurt your site in the long run. That being said, we’ve achieved various #1 spot rankings, but that’s not what law firm SEO is about. Our main goals are to increase your caseload. This is done in part by achieving “rankings”, but also through “organic” traffic growth, “local” traffic growth and more.

Does SEO for Law Firms Still Work?

Anyone that says SEO is dead must not know very much about SEO. We’ve worked with plenty of law firms that have increased their caseload through SEO and many other law firm SEO agencies have been successful with their SEO efforts as well. If someone tells you SEO is dead, tell them to call us.

Do You Work With All Types of Lawyers?

We haven’t met a lawyer who practices a type of law we weren’t able to assist with. From lemon law and legionnaires’ disease to personal injury, we’ve seen and done just about everything.

Do You Offer Website Audits or Audits of My Current Search Marketing Strategy?

This will depend on the current state of your website. If you’d like us to take a look, fill out our contact form and we’ll get you a prompt answer detailing if it’s necessary or not.

Why Should I Work With You?

It’s hard to say who the best law firm SEO company is out there.  We do know this much.  Too many agencies overwork their account managers and SEO strategists. This often results in lackluster SEO performance and it often makes people feel like another account number. Successful SEO as a whole is a personable field and is in the “service” industry. We are at your service and we feel like a lot of agencies have forgotten that.

How Do You Measure Results?

We measure results by the amount of leads and cases you are signing up. If you aren’t signing cases through SEO efforts then we’re not happy with our performance. To get more case signups, a website will generally need to increase website traffic. So, in the beginning stages we will also measure success by web traffic growth.

Are You a United States based SEO Company?

Yes! Our SEO consultants work, reside and have learned their SEO tactics in the United States. There are other agencies out there that have SEO consultants worldwide. While this isn’t always problematic, it can be.

Do I Get to Own What You Create for Me?

Believe it or not, there are some law firm SEO companies who “rent” out the websites, content and accounts they create for you. So, if you ever leave them, they will not let you take the current website, content, etc. you are using with them. We do not do this. Your website and accounts like Google Search Console and Google Analytics are yours to keep.

What Services Do You Offer?

We offer a wide variety of SEO services and we believe each is crucial to a successful campaign. Below are the services we get asked about the most:
  • Link building,
  • Content creation,
  • Local SEO,
  • Onsite optimization,
  • Keyword research,
  • Google Business Profile management, and
  • More.
In our sales process, we will detail how much of your budget will go towards each of these efforts. Each campaign is different, so some may need more, or less services than others.

What is On Page SEO?

On page SEO, onsite optimization, on page SEO etc. is when you “optimize” or make changes to your website that are fully under your control. Some examples would be:
  • Changing or “Optimizing” the title tags (title of a webpage in the search results).
  • Writing high quality and in depth content.
  • Increasing website speed.
  • And more.

What is Off Page SEO?

Off page SEO refers to any SEO tactic that someone does off of or outside your website to help increase your website’s rankings for desired keywords. Examples of off page SEO include, but are not limited to:
  • Citation creation,
  • Link building,
  • Content marketing,
  • Generating more reviews of your business,
  • And more.
Off page SEO is important because it helps build more “authority” or “trust” in the eyes of Google. The more Google trusts your website and believes you are an authoritative source, the better rankings it will give you over time.

Why is Website Speed Important?

Site speed is very important because it is a Google ranking factor. This means Google values websites that have fast loading speeds. Websites with slower loading speeds will get a lower score. There are tons of ranking factors when it comes to Google’s algorithms, but this is one you can directly control. We will always take a look at our client’s website speed on mobile and desktop. When we say this we mean, your website can perform differently on a desktop computer and a mobile phone. We do our due diligence to make sure your site performs fine on both.

Do You Offer Spanish SEO?

We have worked on many sites that want both English and Spanish SEO. If you would like to do SEO in both languages, please reach out to hear how we can help. Depending on your market, Spanish SEO has the capability to perform better than English.

Will You Work With Any of My Competitors?

Exclusivity agreements are available for a higher bounty, but in general, we reserve the right to work with clients of the same legal service on a case-by-case basis.

Who Will be Working on My Campaign?

You will have a dedicated account manager and SEO strategist. These two will be doing the bulk of your campaign work and who you will be communicating with.

Who Writes the Content for My Website?

We have qualified legal writers who write each piece of content for your website. Each one is extremely familiar with writing legal content and some of our writers are current, or past attorneys.

Will you Optimize My Existing Content?

Yes! We will optimize any existing content that is worth the optimizing effort. Some content does not need to be optimized and some needs to be removed, or merged with other content. We look for these different possibilities with each new firm we start working with.

Why Do Some Law Firm Websites Have Content with Such a High Word Count?

Google likes “long form” high quality content that gives users high quality information and answers various questions they might have. Generally, the more competitive a topic or  keyword is, the more high quality content you’ll need to write in order to rank on the first page of Google. This isn’t the case for every keyword you want to rank for, but we’ll let you know what’s needed for each keyword we target.

Do you offer Paid Advertising Campaigns?

Yes, we offer Local Service Ads (LSA) for select clients.  LSA’s are a fantastic way to get get traffic to your law firm and rank higher in the search landscape.

Do You Target Long Tail or Short Tail Keywords?

Both! We target keywords that are relevant to you and your firm. Keyword research is important and this will be one of the biggest SEO initiatives we will do for your campaign.

Can You See What My Competitors Are Ranking for?

Yes! We use a few different keyword research tools that help us identify what keywords your competitors are ranking for and how much potential traffic they get from their current rankings.

Are You Able to Rank My Website in Areas Where We Don’t Have an Office?

Yes! We can rank your website in various cities in your state if it makes sense from an SEO standpoint. BY this we mean, if we see minimal “search activity” in certain cities, it might not be worthwhile to pour SEO efforts there.

Have Any of the Websites You’ve Worked on Been Penalized by Google?

No! None of the sites we have personally worked on have been penalized by Google. Not all agencies can say the same and many wouldn’t ever tell you if that were the case.

Should I Invest in SEO or Another Marketing Initiative?

We believe there’s no other marketing initiative that brings more ROI than SEO for attorneys. With SEO you are making an investment in your law firm. With other types of marketing, you are not. What we mean by this is, when you write content for your website, that is something you keep forever and something that will gain more exposure over time. With other marketing campaigns like TV commercials, bus stop ads and paid advertising campaigns, as soon as you stop, they disappear. With SEO, you are investing into a digital asset, YOUR website.

Is SEO or PPC for Law Firms Better?

Pay-Per-Click (PPC) advertising can sometimes result in quick results for your firm, but it usually accompanies two big problems. Lead quality and temporary results. The quality of people who click on PPC ads is usually lower than “organic” users. Also, PPC results are temporary. The minute you stop paying, your results and leads will disappear.

Is SEO or Social Media Marketing Better for My Law Firm?

Social media can be great for brand awareness if your potential clients are using the social media platforms you are marketing on. SO while this can be helpful, search traffic can convert roughly 10X more than traffic via social media.

Can You Post on My Social Media for Me?

At this time we do not make social media posts for any of our clients.

How Do You Customize SEO Services for Law Firms?

Some agencies and consultants offer a “one size fits all” approach for each client they work with. That’s not how we do it at Outlaw. Each client gets their own customized strategy because every website is different and may have more, or less SEO work done.

Do Stay Up to Date with Changes in Google’s Algorithm?

Yes, we are always keeping an eye out for any changes with Google’s current algorithm. There can be hundreds of algorithm changes each year and we will always let you know if your website has been affected negatively or positively by each one. Many times we don’t see any changes for our clients, which is a good thing.

When Should I Start Doing SEO?

As with any marketing campaign, the sooner you start, the sooner you’ll see results. With SEO the sooner you start the sooner you can start to reach your goals. This is especially true if you are located in a highly competitive market.

Is SEO Worth it?

We think SEO is worth it because at the end of the day you are making a long term investment into your firm. Additionally, the leads you get via SEO can be some of the best leads your firm gets and it can turn into your largest source of leads. Plenty of attorneys we have worked with get more cases through SEO than any other marketing initiative they’ve tried. We can prove it. Ask us for references.

Why Are You Helping Lawyers?

We believe there are too many underqualified agencies out there providing SEO services to law firms across the United States. We care about our clients and want them to achieve results and enjoy their SEO journey along the way. Many law firms we work with have hired and fired unspeakable amounts of SEO agencies to try and get the results they know are possible. We are here to put an end to that. If you invest in us, we’ll invest in you. It’s as simple as that for us.

When Should I Consider Another SEO Agency?

The straightforward answer here is if you’re not seeing results. That being said, results take longer to achieve in certain markets and practice areas. Knowing this, if you aren’t starting to see progress or results in about a year, it might be time to consider another SEO company. While results is the biggest indicator here, there are many other areas to consider. These include, but are not limited to:
  • The agency doesn’t explain their process.
  • You notice spammy backlinks or other spammy SEO tactics.
  • Your site seems to be affected negatively by every Google algorithm update.
  • They do not provide strategic SEO consultations.
  • They are guaranteeing results.
  • And more

How Do I Get Started?

You can get started with us by filling out our contact form here. Within 24 hours Josh or Austin will reach out to schedule an initial consultation with you, or another representative of your firm. We look forward to working with you and your law firm!

We don’t do it all, we focus on what we do the best.

Organic SEO

We’ve been helping clients achieve first page organic search results for over a decade.

Local SEO

Our clients have achieved top three Google Maps rankings in some of the biggest cities in the U.S.

Link Building

We use a variety of link building tactics. All of which can help land your firm on the first page.

Legal Content

We produce high level content written by writers with experience in the legal niche.